WE$TEND started off as an idea for a clothing brand in July 2015 and branched off into a “group” name by Jerome “JSIDS” Siddo, Jesse Ukonga, and Taiija “Tee” Kelly. The group was mainly focused around the creation of a new “.wav” for music starting with the career of Mississauga local, JSIDS. We now focus on starting artists around Mississauga and eventually plan to branch off into different cities in the GTA. With this we plan to work with artists and some of the best producers in the world such as Murda Beatz, Mawly Raw and, Mike-Will-Made it – to name a few, and add some new projects to our wav.radios. Marketing/ PR is also one of our talents here at WE$TEND.wav , as we would hate for our artists to not get their credit they deserve. Therefore we try to add all of our skills with our clients talent to make the westend.wav the newest takeover.